Considering the fact that there are thousands of promotional items that you can choose from, it is easy to make a mistake and waste thousands of money in the process. Here are the following factors that should serve as your guide in choosing the right promotional products for your business.
- Consider your target audience
The first thing that you need to keep in mind is the target audience for your promotional products. Make sure that the promotional gifts you’re going to hand out are something they could use for more than months or even years to come by. Using a demographic, gather the needed information such as the customer’s personal preference, the giveaways they receive from your opponents, the factors that can attract them, and their interests. There are lots of promotional items to choose from. It will save you a lot of time and money if you can narrow down your options.
- Create a budget and stick to it
The advertising budget isn’t the only concern in running your business. Hence, make sure that before you even start choosing the promotional item that you’d like to use, you have already created a budget. For starters, you can spend at least five percent of your business’ revenue for your promotional product campaign.
- Consider your company’s brand
It is important that the marketing message is clearly conveyed in each of your promotional items. The symbol and tagline should represent what your customer can expect from your business. Stick to your company’s color schemes. You don’t want to confuse them. The goal is to build your reputation and make sure that the customer will be reminded of your company once they see a certain color or shape. Establishing a brand identity is not easy but can be achieved in the long run.
- Distribution plan
How are you going to distribute all the customized key chains or tumblers after receiving them from your supplier? You can give the tote bags at a trade show, including a calendar or koozies in every proof of purchase, or give a watch of coffee mugs during a company party to show your appreciation. Either way, all customers will love it because it’s free!
- The number of items to be customized
Lastly, you should consider the number of items that you’re going to get customized. Ordering 500 pieces of watches for a company party will surely burn a hole in your pocket. Cut the numbers and make sure that you’re going to give it to your target audience who will find the product useful. Massive order is a great option for seminars and conferences.
Armed with the aforementioned five-factor guide in choosing the right promotional product, you are not ready to start your marketing campaign. Keep these tips in mind as it can help you make the right informed decision. There’s no better way to increase brand awareness by letting other people do it for you for simply using your promotional products!